Members of Tandym Group’s Health Services Team Lead the Program Development of NYAAC’s Building Your Brand Series

New York, June 2011 – Amanda Bleakney and Allison Klass, Directors within Tandym Group’s Health Services division, recently led the program development of the New York Association for Ambulatory Care’s series on “Building Your Brand.” Amanda and Allison both served as members of the program committee and played instrumental roles in arranging for relevant speakers, marketing the event, and planning the program itinerary.

Featured speakers included experts across several industries who covered a number of topics including organizational strategies, personal branding, and social networking. Among the noted speakers was Marc Cenedella, Founder and CEO of TheLadders and author of “You’re Better Than Your Job Search,” who addressed the importance of networking for job seekers to best present their personal brands. Other topics included advice on working with recruiters and executive search firms, as well as a history of the job search.

The series was well-received as new members joined the association and program attendants left each event with a new understanding of strategic Human Resources initiatives. “The program was very informative, educational, and a great opportunity to introduce the members of NYAAC to the top Human Resources strategies and trends for building a personal and professional brand,” Amanda said. “We focused primarily on social networking, working with recruiters, generational gaps in the workforce, and effective communication.”

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